Most improved? Etsy, whose sentiment score has improved significantly from 49 last year to 61.5 now. And there’s no denying that most retailers look to Amazon as their benchmark for comparison.” Amazon will continue to thrive, considering the fact that they sit atop lists like the Mobile 500 - with $28 billion in mobile sales. “However, to qualify for the top 50 required a score of 40 percent or greater. “Amazon very nearly made the list of retail app leaders with a percent of 2015 sales through mobile apps of 35 percent,” Ben Gray, digital experience analyst at Applause, told me. Amazon isn’t listed in the study, while other pure play retailers are. There is one glaring omission in the report, however. Poor review scores means these behemoths of retail are leaving money on the table, as increased dissatisfaction leads to uninstalls, complaints, and abandoned revenue opportunities. On the other end of the scale, eleven major brands scored less than 35 in customer satisfaction - these include Cnova, FreshDirect, Staples, Abercrombie & Fitch, GNC, Hallmark (Channel), 1Sale, Gap, Disney Store, Toys “R” Us, and Sainsbury’s. “Hacking mobile retail: Marketing automation for LTV” While Groupon has had to deal with its share of troubles after the daily deals market fell apart, the company’s mobile apps were not to blame. The top-rated retail app - scoring 83 out of 100, on average - it is doing remarkably well as an app. The surprise winner in this report is Groupon. are failing to delight users, and it confirms that there is still a long way to go. New research released today by ARC from Applause - which takes in data from 1.2 million app store reviews across Google Play and the Apple App Store - shows that some of the top retailers in the U.S.
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